
Masamune Makabe
Masamune Makabe |
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Kanji: | 真壁 政宗 |
Romaji | Makabe Masamune |
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Age: | 16-17 |
Birthday: | January 7 (Capricorn) |
Height: | 177 cm (5’10”) |
Portrayed by: | |
Japanese: | Natsuki Hanae |
English: | Jessie James Grelle |
Masamune Makabe (真壁 政宗, Makabe Masamune), is the main protagonist and titular character of the romantic comedy manga and anime series Masamune-kun no Revenge. Once an overweight and timid child who was cruelly rejected by his childhood crush, Aki Adagaki, Masamune undergoes a dramatic transformation returning years later as a fit, attractive, and confident high schooler with a single goal: to enact revenge by making Aki fall in love with him, only to cruelly reject her in return.
While he begins his plan fueled by bitterness and pride, Masamune’s journey is complicated by his growing emotions, conflicted morality, and unexpected truths that challenge everything he believed about his past.
Background

Appearance in Anime
Masamune was a chubby and kind-hearted boy in his youth who developed strong feelings for Aki Adagaki, a rich and blunt girl. However, when he confessed his feelings, he was brutally rejected and nicknamed “Pig’s Foot”, a traumatic experience that left him devastated and humiliated.
Determined to change himself and seek revenge, Masamune spent years working out, studying nutrition, and refining his social image. He returned to society as a handsome and seemingly perfect young man, enrolling at Aki’s high school with a detailed plan to win her heart and then break it as she once did to his.
Appearance
Masamune has a slim, muscular build, with short dark brown hair and sharp facial features. He is considered very attractive by his classmates, a stark contrast to his past appearance as an overweight child. He wears the standard school uniform, which he keeps neat and presentable to enhance his polished image.
Throughout the series, flashbacks reveal his former appearance round-faced, soft-voiced, and insecure highlighting the stark physical and emotional evolution he’s undergone.
Personality
Masamune presents himself as cool, confident, and charming, but his internal monologue often reveals a nervous, calculating, and slightly insecure young man. He is highly goal-driven, meticulous, and sometimes petty especially when it comes to his revenge plan.
Despite his scheming tendencies, Masamune is ultimately a good-hearted and loyal person, often finding himself conflicted between his plans and his true emotions. His character arc revolves around reconciling his need for closure with the realization that people change and so does love.
Role in the Story
The Return and the Plan: Masamune transfers into Aki Adagaki’s school under a new identity, determined to win her over and destroy her emotionally. He plays the role of the ideal guy, gaining popularity and slowly inserting himself into Aki’s life. With the help of Yoshino Koiwai, Aki’s quiet and mysterious maid, he sets the “Dead or Love Plan” into motion.
Emotional Conflict and Discovery: As Masamune spends more time with Aki, he begins to doubt his revenge plan, finding himself genuinely attracted to her unique personality and vulnerable moments. Simultaneously, he uncovers truths about what really happened in the past, and that Aki may not be the villain he imagined.
Self-Reckoning and Growth: The deeper Masamune falls into the situation, the more his inner turmoil grows. He’s forced to confront his motivations, accept his flaws, and ultimately decide whether revenge or love is what he truly wants. His transformation is not just physical, but emotional culminating in a bittersweet confrontation with his past and present selves.
Relationships
Aki Adagaki: Masamune’s former crush and revenge target. Though he initially sees her as cold and cruel, he begins to understand her loneliness and trauma, which mirror his own. Their relationship is filled with misunderstandings, tension, and genuine romantic chemistry, evolving from rivals to something far deeper.
Yoshino Koiwai: Aki’s maid and Masamune’s secret co-conspirator. Yoshino helps Masamune execute his plan, but her true motives are later revealed to be more complex. Their dynamic shifts dramatically as the story progresses, especially once Masamune learns the truth about his childhood rejection.
Neko Fujinomiya: A beautiful and sweet girl who confesses her love to Masamune. Though she appears perfect, she hides secrets of her own and becomes an emotional obstacle in Masamune’s journey. Her presence tests his feelings for Aki and his commitment to his plan.