
Keita Tsuwabuki
Keita Tsuwabuki |
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Kanji: | 石蕗 恵汰 |
Romaji | Tsuwabuki Keita |
Statistics | |
Age: | Unknown |
Birthday: | Unknown |
Height: | 180 cm (5’11”) |
Portrayed by: | |
Japanese: | Kōki Uchiyama |
English: | Clifford Chapin |
Keita Tsuwabuki (石蕗 恵汰, Tsuwabuki Keita), is a supporting character in the anime and manga series Binbougami ga! (Good Luck Girl!). A classmate of the main protagonist Ichiko Sakura, Keita is a hardworking, humble, and family-oriented student who lives a modest life while caring for his younger siblings. Despite his quiet personality, he becomes an important emotional anchor for Ichiko and plays a significant role in her gradual transformation as a person.
Keita is also Ichiko’s secret crush, though their relationship remains understated for much of the series. His contrast to Ichiko’s initially self-centered and overly blessed nature creates a dynamic that balances the show’s themes of luck, misfortune, and personal growth.
Background

Appearance in Anime
Keita comes from a working-class family and is the eldest of several siblings. Following the death of their mother, Keita assumed much of the responsibility for raising and supporting his younger siblings. He works part-time jobs while attending school and is known for his strong sense of duty and maturity beyond his years.
Unlike Ichiko, who was born with an overabundance of fortune energy, Keita lives with constant hardship, which gives him a grounded and realistic outlook on life. His resilience and selflessness draw the attention of both Ichiko and Momiji, the Goddess of Poverty, making him a key figure in their emotional development.
Appearance
Keita has a modest and clean-cut appearance, with short brown hair and dark eyes. He usually wears his school uniform and carries a calm, approachable demeanor. His appearance reflects his humble personality and contrasts with Ichiko’s glamorous, lucky aura.
Personality
Keita is level-headed, hardworking, and deeply responsible, especially when it comes to his siblings. He is humble and often puts others before himself, even at the cost of his own comfort. Despite his modesty, he is confident in his principles and isn’t afraid to speak honestly, even to someone like Ichiko, who is used to being admired or envied.
Keita’s sense of morality, empathy, and perseverance provide a moral compass within the series, making him one of the few characters who isn’t swayed by superficial values or luck. His grounded nature becomes both a source of admiration and romantic interest for Ichiko.
Role in the Story
Everyday Life and Responsibility: Keita is introduced as a student who lives a vastly different life from Ichiko. His days are filled with work, household chores, and studying all while supporting his younger siblings. His selflessness and reliability make him admired by some and pitied by others, though he asks for no sympathy.
Connection with Ichiko: Keita’s honest personality makes a strong impression on Ichiko, who is initially stunned by his life and the contrast it presents to her own. As the two interact, Ichiko begins to reflect on her own selfish behavior and gradually becomes more empathetic. Her growing feelings for Keita are subtle yet sincere, marking a major step in her personal growth.
Influence on Ichiko’s Growth: Keita plays a key role in Ichiko’s character development. Through his example, she learns the value of selflessness, humility, and hard work. Though he is unaware of the supernatural forces affecting her life, Keita’s presence consistently grounds Ichiko and helps her rediscover what truly matters.
Relationships
Ichiko Sakura: Ichiko develops a quiet crush on Keita, initially drawn by his kind heart and responsible nature. Their relationship is more emotionally driven than romantic, but Keita’s influence is pivotal in helping Ichiko evolve into a better person.
His Younger Siblings: Keita is a devoted older brother, acting as both a caretaker and role model. His affection for his siblings is a major part of his character and motivates his work ethic and choices.