Denise Lee Yohn
Denise Lee Yohn
Denise honed her brand-building expertise through various high-level roles in advertising and client-side marketing. She held positions as lead strategist at advertising agencies working with Burger King and Land Rover. Additionally, she served as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise later led Sony Electronic Inc.’s inaugural brand office as the vice president/general manager of brand and strategy, earning significant corporate accolades.
References
[2]
Citation Linkvimeo.comDenise Lee Yohn on Start-Ups Need a Minimum Viable Brand
Jan 21, 2016, 7:40 PM
[3]
Citation Linkvimeo.comDenise Lee Yohn’s TED Talk: Great Brands Never Have to “Give Back”
Jan 21, 2016, 7:40 PM
[9]
Citation Linkdeniseleeyohn.combrand-as-business bites ™ — Denise Lee Yohn blog
Jan 21, 2016, 7:40 PM
[11]
Citation Linkamazon.comWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Jan 21, 2016, 7:40 PM