AXIS MY INDIAis another media house in India offering Market Research services across the length & breadth of the nation. In addition to being a market research agency, it also offers a two-way communication media platform to bring brands and their consumers closer together.^[1]Under the leadership of Mr. Pradeep Gupta, the Managing Director, AXIS MY INDIA has become one of the fastest growing market research agencies in India. In 2014, it accurately predicted the results for General Elections and repeated the accuracy for Delhi Assembly Elections in Jan 2015 and Bihar Assembly Elections in Nov 2015.^[2]