AaramShopis an Indian start-up, which has pioneered the concept of hybrid commerce, which allows customers to shop at local neighborhood stores (kirana& “pharmacies”) via the internet.

Vijay Singh founded AaramShop in 2011.

Originally serving 3500 local shops in Delhi, the company set a goal of expanding to 6000 shops by the end of that year.

^[1]AaramShop is a free to use platform for small independent retailers who get to have a web-front to their physical store and also get an assisted call interface backend.

In December 2015, there are over 10000 AaramShops across 91 cities in India, Pakistan & Kenya.

Customers create a shopping list for groceries.

via AaramShop’s Mobile App, Website orFacebookor, and the company then use a merchant app SMS and e-mail retailer to direct the order to the customer’s local store. It has provided many small retail outlets with an online presence for the first time.^[1][2][3][4]The company’s focus is on low value, high turnover consumer goods such as daily groceries.^[5]The service follows a freemium model. Unlike competitors such as BigBasket.com or BazaarCart.com, Aaramshop’s reliance on local stores to provide and deliver orders to its customers allows for low staffing costs (it has only 12 employees) and overheads.^[6]

AaramShop was listed as one of Red Herring’s top 100 global start-ups in 2011, it had earlier been awarded the same distinction for Asia.^[7]

Some of the research publications of AaramShop detail out the consumer and shopper behavior in emerging markets., details the impact of phone based orders on the grocery brands, while captures online shopper behavior.