2 Girls 1 Cupis the unofficial nickname of the trailer forHungry Bitches, a 2007 Brazilian scat-fetish pornographic film produced by MFX Media. The trailer features two women defecating into a cup, taking turns in what appears to be consuming the excrement, and vomiting into each other’s mouths.^[1]“Lovers Theme” by Hervé Roy plays throughout the video.^[2]

The video wentviraland became one of the best known shock videos in itself and for the reactions its graphic content elicited from viewers who had not seen it before.^[3][4]Around mid-October 2007, video-sharing sites includingYouTubewere flooded with videos of the reactions of first-time viewers.^[5]

Viewers often speculate that the apparent feces are actually food substances such as refried beans,ice cream, or peanut butter.^[6]Some speculate that the vomit is real, but was regurgitated before reaching the stomach and does not contain any gastric acids. In the video, the majority of the vomit does not enter the mouths.^[7]Fiorito unsuccessfully argued in court that the excrement was actually chocolate ice cream.^[8]

The video originated from a Brazilian distributor and pornographer Marco Antônio Fiorito (born 1 July 1971, in Sao Paulo),^[9]who describes himself as a “compulsivefetishist“.^[1]Fiorito started having interest producing films in 1994, and in 1996, with his wife, Joelma Brito, using her artistic name Letícia Miller, he began a fetish film business^[9]and soon moved on to coprophagia. The film was produced by MFX Video, one of several companies owned by Fiorito.^[1]

Authorities in the United States have branded some of Fiorito’s films as obscene and filed charges against Danilo Croce, a Brazilian lawyer living in Florida, listed as an officer of a company distributing Fiorito’s films in the United States. Fiorito explained that had he known that selling his films in the U.S. was illegal, he would have stopped. In his declaration he stated “I would have stopped because the money is not the main reason that I make these films.” He then added, “I have already made fetish movies with scat/feces using chocolate instead of feces. Many actors make scat films but they don’t agree to eat feces.”^[1]

The first few seconds of the2 Girls 1 Cupvideo contain the text “MFX 1209” (the production code forHungry Bitches) and the URL mfxvideo.com, the website of Fiorito’s MFX Video, leading some in the media to incorrectly believe the video is one of the many Croce had to surrender to theDepartment of Justicebut was somehow leaked in the process.^[10][11]

The popularity of2 Girls 1 Cupwas aided by a series of reaction videos, that is, videos depicting people reacting to watching it.^[12]Many videos exist on YouTube of users showing the original video (off-camera) to their friends and filming their reactions, although some may be staged.^[3][4][12]EvenJoe Rogan, host ofFear Factor, a show notorious for the disgusting things its contestants are dared to eat, had to turn away in a reaction video posted to his blog.^[13]A reaction video starring aKermit the Frogpuppet proved very popular on the community-based website Digg.^[14]

In January 2008,Slatedocumented the reaction video phenomenon with a slideshow featuring various reactions.^[15]Violet Blue, an author, described this website as becoming “the new ‘tubgirl’ and goatse all in one disgusting moment of choco-poo-love” in aSan Francisco Chroniclearticle.^[16]

Veteran porn star Ron Jeremy walked off while watching the video onThe Playhouse.^[17]On the same program, singer Wyclef Jean sat through the whole thing without looking away or showing any apparent reaction, all while eating corn on the cob.^[18]Ace Frehley, formerly of Kiss, was shown the video onThe Opie and Anthony Showin July 2009, and was unfazed, declaring, “Crazier things than that have happened on the road.”^[19]“Genuine Nerd” Toby Radloff was so disgusted by the clip that he had to immediately watch it again.^[20]

The video has led to many parodies and other shock videos with similar content. One of the most popular “sequels” is4 Girls Fingerpaint, which consists of four women conducting themselves in similar scat-fetishistic activities.^[21]The title has also contributed to the titles and nicknames of other shock videos, including2 Girls 1 Finger,8 Girls No Cup,1 Guy 1 Jar,1 Guy 1 Screwdriver,3 Orangutans 1 Blender, and1 Girl 1 Cake, the nickname for the 2008 viral shock videoCake Farts.^[21]A short film by guitaristJohn Mayerto his blog entitled2 Guys 1 Cupwhere Mayer andBest Week Evercorrespondent Sherrod Small enjoy Pinkberry frozen yogurt in the same manner that the women in the original consumed the feces.^[22][23]ComedianConan O’Briencreated a parody calledOne Guy, Two Bowlsstarring Andy Richter, which shows Andy eating two bowls of soup. This video was created for O’Brien’s comedic website, Conan.XXX.^[24]Filmmakers Justin Roiland and Christian Le Guilloux made a five-minute series called2 Girls, 1 Cup: The Showfor the short film competition site Channel 101. It debuted in first place on 27 January 2008.^[25]Brandon Hardesty posted a video called1 guy 1 lunchable, in which he eats the “taco filling” from a Mini-Taco Lunchable.^[26]Canadian comedian Jon Lajoie also made a song named “2 Girls 1 Cup song”, which described the activities in the video as if the two women were expressing their love for each other. The music video gained over 10 million views on YouTube.^[27]

In 2013, German company MediaMarkt marketed a cupcake maker dubbed “2 Girls 1 Cup-Cake Maker”. The product’s slogan was that it made cupcakes “So good that it’s impossible to film.”^[28]

The video was referenced in the British comedy seriesThe Inbetweeners, in the series 2 episodeA Night Out in London, with Jay bringing it up on his new laptop and Will reacting by saying “that can’t be real, that’s got to be chocolate!”.^[29]It is explained by a filmmaker to two women in the first episode ofInside Amy Schumer.

In the media the video has been used as an example of the poor content quality of YouTube and similar video-sharing websites, and their tendency towards deliberately shocking content.^[3][4][30]Esquiremagazine showed the video to actorGeorge Clooneyduring an interview, prompting him to compare it to a rodeo, saying the point of the video was to see “how long you can last”.^[31]In an episode ofTosh.0, the entire audience is filmed reacting to this video. Host Daniel Tosh called it the World’s Largest Reaction Video in terms of number of people being filmed.^[32]The cast ofAvenue Q, responding to The Muppets’ version of “Bohemian Rhapsody”, made a video of “We Will Rock You”/”We Are the Champions” (known as “We Will Rock Q”), ending with Nicky surfing the internet, finding2 Girls 1 Cup(indicated by the soundtrack), and vomiting as the screen fades to black.^[33]

The site was featured in a Dr PepperFacebookpromotion open to minors,^[34]which resulted inThe Coca-Cola Companyterminating its relationship with the digital marketing agency responsible.^[35]Jim Edwards ofBNETsaid that Coca-Cola has full responsibility for allowing the situation to occur, arguing that Coca-Cola selected an advertising agency that openly advertised “profane” advertising campaigns and that the Coca-Cola executive who approved the 2 Girls 1 Cup line failed to do research on what the name meant.^[36]