Aspireis an American pay television channel targeting Black Americans launched byMagic Johnsonon June 27, 2012.

As part of its arrangement to acquire a minority interest inNBCUniversal, Comcast Corporation committed to carry several minority-owned channels.^[1]The arrangement followed pressure led by Maxine Waters in congressional hearings.^[2]In April 2011, Comcast solicited proposals for minority owned networks.^[3]In February 2012, Comcast announced distribution arrangements for four networks, including Aspire.^[4]The four announced networks and six forthcoming stations are being chosen from among an excess of 100 proposals to begin airing by 2020.

The focus of the network will be “positive, uplifting images of African Americans”, according to Johnson. The station intends to deliver films, music and comedy, with a combination of acquired projects and original programming. The programming will include performing arts and shows about faith.^[2]The show is intended to provide a forum for African American producers and performers.^[5]Johnson is partnering with the Gospel Music Channel. Johnson said the following about the network: “Aspire will be a network that encourages and challenges African-Americans to reach for their dreams,” adding that it “will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture.”

Aspire also holds the broadcast rights to a selection of CIAAcollege footballgames involving historically black colleges and universities.